“Conducted a Mystery Audit Program for Gionee, a leading mobile phone brand across major retail outlets in India. The audit program aimed to assess compliance with the Minimum Outlet Price (MOP) set by Gionee, as well as evaluate the sales and service hygiene across all outlets.”
“Conducted a comprehensive service for BJP the UP elections to monitor their Out-of-Home Visibility Index. CBA's robust infrastructure and consumer research capabilities were instrumental in capturing data from both rural and urban markets over a three-month period.”
“Conducted a service for Mercedes, one of the biggest luxury automobile brands across Delhi NCR. The service involved a mystery shopping program where key Mercedes outlets were audited by Chrome Brand Audits field executives to monitor the sale and service hygiene of the brand.”
“Conducted a mystery shopping audit of the showrooms of Maruti, a leading automobile brand across Delhi NCR. The focus of the service was to assess the service and sales hygiene, with a specific emphasis on the product knowledge of sales executives and their discussion of the financial portion of the deal with potential buyers.”
“Executed a retail track exercise for Lava, a leading mobile phone brand. Lava, known for investing heavily in in-shop marketing collaterals, decided to invest in Chrome Brand Audits retail track service to assess the usage of these elements and understand their impact on sales.”
“Executed quantitative research in rural markets for Dabur, a Fortune 500 company to draw brand insights. The research aimed to understand the top-of-mind recall value and brand perception of Dabur among rural consumers, enabling the company to strategically plan future marketing campaigns.”
“Executed an evaluation of the impact of flagship campaigns initiated by the Vasundhara Raje-led government in Rajasthan, as well as assess the efficiency and effectiveness of the current media mix chosen by the government. Through extensive quantitative research ”
“Was entrusted by the Bureau of Energy Efficiency (BEE) to conduct a service to assess the impact of their schemes and evaluate their campaigns. Through quantitative research, Chrome Brand Audits not only helped BEE in evaluating the impact of their schemes but also provided ”
“Evaluated the weaknesses in the ongoing and upcoming campaigns of the Employee Provident Fund Organization (EPFO). Chrome Brand Audits utilized deep data analytics to address the issue and highlight the most effective modes of communication that led to better recall of the campaigns. The findings.”
“Executed an extensive market survey on behalf of Intelsat in the Philippines, India, and Pakistan markets. The survey aimed to gather data on the utilization of Intelsat's C-band satellites by MSOs (Multiple System Operators) and LCOs (Local Cable Operators) in the cable and broadcasting industry. Chrome Brand Audits .”
“Executed a Mystery Shopping Program for Living Media, part of the India Today Group, to set up a system for tracking timely delivery of their magazines to subscribers. The service involved telephonic audits followed by on-ground visits at 5% of the 2000 TV Today subscribers sample base.”
“Executed a service for Heidelberg involving a mystery shopping audit to study frequent price fluctuations in the cement market. The objective was to determine the right market price range.”
“Executed audits for Disney Star to check the availability of their three newly launched Hindi Movies Pay-TV channels, across major Pay TV Operators in eight urban markets in India. The task involved visiting subscriber households to check if the channels were available on the Operator's EPG ”
“Conducted a Mystery Shopper Program for Toyota, a leading automobile brand. The objective of the program was to monitor the sales and service hygiene of Toyota outlets, with a focus on identifying and addressing any potential illicit practices of black marketing in the system.”
“Conducted an in-shop out-shop retail track of Samsung in Tier 2 markets for Cheil, a renowned marketing and advertising agency. The service aimed to help Cheil track all the in-shop and out-shop elements to optimize Samsung’s retail operations.”
With more than 20 years of experience in the media industry, Pankaj Krishna, an industry veteran, has held various roles. He completed his O levels from the University of London and finished an Executive Education Program from Harvard Business School. Although he began his entrepreneurial journey in 2008, Pankaj learned the intricacies of the media industry by working with some of the top brands in the business such as India Today, National Geographic, and Star India. He later became the Business Head of UTV India.
Riya currently serves as the Head of the Brand Audits vertical at Chrome DM, managing accounts in India and other global locations. With over nine years of experience in the broadcasting industry, Riya has played a crucial role in the success of Chrome DM’s broadcasting & Media division. Prior to joining Chrome DM, Riya briefly worked with Saatchi & Saatchi as part of the client servicing team. In this role, she managed renowned brands such as British High Commission, Kenstar, Electrolux, Monte Carlo, Magic Moments and ONGC. Since joining Chrome DM in 2013, Riya has held various positions including AVP, and her current role as Business Head for the Brand Audits vertical. As Business Head, Broadcast & Media Solutions, Riya managed over 450 channels and new accounts while delivering exceptional growth. She also oversaw business development with major global clients, leading more data and technology projects and driving revenue growth for the vertical. Outside of work, Riya has a passion for travelling, literature, music and media.
With more than 28 years of experience, Vikram currently leads the Digital Marketing Division, where he manages a team of digital marketing professionals, graphics designers, social media managers and SEO experts. Prior to this role, he oversaw the Network Operations Center at Chrome DM, which included overseeing 650+ Field Streat, 450+ call center employees. Throughout his career, Vikram has worked across multiple domains, including IT/ ITES, operations, business development and pre-sales. He is a certified Microsoft/ ITIL professional and has managed teams of onsite/ offsite IT engineers, sales professionals, field staff, Tele-Executive, team leaders, managers, MIS professionals, and remote infrastructure management professionals. Vikram has also played a crucial role in designing, implementing and managing IT setups across various industry verticals such as media, retail, IT, manufacturing, research, MSPs, PSUs, and more. Outside of work, he enjoys travelling and listening to music.
