Frequently Asked Questions

Companies use mystery shopping to gain valuable insights into their customers' experiences, allowing them to assess service quality and identify areas for improvement, ultimately enhancing customer satisfaction and loyalty.

Various industries and businesses employ mystery shopping, including retail stores, restaurants, hotels, banks, healthcare facilities, and even online businesses. Any company that values customer experience and wants to assess and improve their service quality can benefit from mystery shopping programs.

Yes, there are different types of mystery shopping. Traditional mystery shopping involves anonymous visits to evaluate customer service, while online mystery shopping assesses customer experiences through virtual interactions. Both methods provide valuable feedback to businesses for improving their operations and enhancing customer satisfaction.

Performance in mystery shopping programs is monitored through detailed evaluation criteria and metrics, such as standardized questionnaires or checklists, which are used to assess shopper reports. Additionally, companies may implement quality control measures, including data analysis and validation processes, to ensure accuracy and reliability of the gathered information.

Our quantitative research services, such as surveys and analytics, cover a broad range of topics and involve a large sample size of 10,000 respondents. We provide customized client dashboards with comprehensive data analysis and insights.

We conduct qualitative research through methods like depth interviews and focus groups, allowing for in-depth exploration of consumer perspectives and behaviors. Our experienced researchers facilitate these sessions to uncover valuable insights and generate rich qualitative data.

ShopSpy is our mystery shopping solution that utilizes a network of 650+ Feet on Street to conduct audits and evaluations across 3,300+ towns and 597,000 villages. It includes geo-tagged and time-stamped pictures for enhanced documentation and analysis of customer experiences with audio/video proofs whatever possible.

We maintain data accuracy and reliability through rigorous quality control measures. Our 450+ Tele-Executives and Feet on Street are trained to collect information consistently, while our robust validation processes ensure the integrity of the gathered data.

Our research has helped clients gain insights into consumer preferences, market trends, and performance evaluations. This information has enabled businesses to refine their strategies, enhance customer satisfaction, and make data-driven decisions for business growth.

We strive to deliver prompt results. Depending on the scope of the project, our turnaround time for providing comprehensive reports and customized client dashboards can range from a few days to a few weeks, ensuring you have timely access to the insights you need.